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Equins Stratégies marketing et Fidélisation

Evolution de la demande de la clientèle

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Agenda

Les fiches

Ce document, réalisé en 2016, dans le cadre du Réseau Equin National, explicite les stratégies mises en place par les exploitants pour maintenir, voire développer leur activité. Quatre fiches par secteur d’activité ont été constituées à partir de 67 témoignages.

Entreprises de la filière équine – Qualité de service et innovations : des atouts pour se démarquer

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Réseau Equin

Une production de références pour le conseil et la prospective qui s'appuie sur 130 exploitations équines suivies par 15 conseillers.

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