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Equins Stratégies marketing et Fidélisation

Comment fidéliser ma clientèle

Les fiches
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Agenda

Les fiches

Ce dossier présente les résultats d’enquêtes menées auprès des exploitants du Réseau Equin concernant l’offre et la demande de ces entreprises. Plusieurs documents sont proposés : une synthèse des principaux résultats des enquêtes, une fiche par famille décrivant les couples marché/produit et un guide de réflexion pour réfléchir au fonctionnement de son entreprise.

Les établissements équestres : une large gamme de services pour une diversité de clientèle

Ce document, réalisé en 2016, dans le cadre du Réseau Equin National, explicite les stratégies mises en place par les exploitants pour maintenir, voire développer leur activité. Quatre fiches par secteur d’activité ont été constituées à partir de 67 témoignages.

Entreprises de la filière équine – Qualité de service et innovations : des atouts pour se démarquer

Les vidéos

Les communautés

Sur Facebook

Réseau Equin

Une production de références pour le conseil et la prospective qui s'appuie sur 130 exploitations équines suivies par 15 conseillers.

Vos contacts

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